The olive trees are planted in the “Terra Rossa” (Red Soil) region which is the Latin name given to the Levant part of the Middle East. With its magnificent Mediterranean climate, this region has the ideal soil for cultivating olive groves, citrus fruits and grape vines. Growing and nurturing olive trees is embedded in the local culture and olive oil has been used for food, medicine and light in this part of the world for well over 6000 years.